Home / The 2025 Coaching Scale Report: How Top Coaches Are Breaking Their Income Ceiling The 2025 Coaching Scale Report: How Top Coaches Are Breaking Their Income Ceiling Last updated: July 9, 2025 What percentage of your potential income did you leave on the table last year?Less than 20% - I'm maximizing my capacity20-40% - I turned away some good opportunities40-60% - I regularly refer out or decline ideal clients60-80% - My calendar limits me significantlyOver 80% - I'm drastically underserving my marketOtherYour AnswerWhen ideal prospects contact you, what happens most often?I can usually fit them into my schedule within a weekThey join a 2-4 week waitlistThey join a waitlist of over a monthrefer them to another coachI lose them because I can't respond quickly enoughOtherYour AnswerWhat is stopping your growth the most in 2025?Not enough leads or prospectsToo many leads, not enough timeInconsistent income between busy and slow periodsGeographic limitations of my marketBurnout from trying to scale aloneOtherYour AnswerIf you could clone yourself, what would you ask your clone to handle first?Initial prospect consultationsFollow-ups between sessionsAnswering repetitive questionsBeing available for crisis supportCreating customized resourcesOtherYour AnswerBy 2027, I believe AI will be:Essential for competitive coaching businessesHelpful but not necessaryA threat to authentic coachingIrrelevant to relationship-based workI honestly haven't thought about itWhat type of coach/consultant are you?Executive CoachSales CoachCareer CoachHealth and Wellness CoachOtherYour AnswerSign up to receive this report and weekly insights from Coaching Polls and Companion GPTsEach week, receive real data and articles from our ongoing research into what separates thriving coaches from struggling ones.Submit